WHAT WE DO
“Branding Tells Your Story, PR Amplifies It.”
At SMTPR we understand the difference between Branding and PR! For starters, Branding tells the message (story) behind your business, while PR amplifies (spreads/heightens) the reach of that story to your desired audience. Learn more about our structure and service offerings below.
BRANDING & PUBLIC RELATIONS SERVICES
90-DAY BRAND LAUNCH
Our 90 Day Brand Launch is a hybrid between our Branding & Public Relations services. Designed for new or emerging brands that have yet to work with a Brand Strategist or Publicist.
SERVICE RATE & DURATION: 3 Month Investment - $3,000 Flat rate (3 Installments of $1,000)
SERVICE HOURS: 10 Standard service hours per month of the 90-Day package
SERVICE BREAKDOWN: Service offerings listed below
Service Scope Outline detailing what to expect over the course of 90-Day service with SMTPR
90-Day Brand Strategy with brand messaging recommendations in pursuit of your brand’s visibility goals
Media & Partnerships Outreach within our network of journalists and brands
SERVICE COMMUNICATION: For the duration of services
Weekly email updates
Monthly Touch base meetings
90 Day Progress Report & Outreach List
MONTHLY BRANDING & PR STRATEGY
Our Monthly Branding & PR Strategies are the next steps to leveling up visibility and long term exposure for your brand. Intended for brands that are increasingly confident in their Brand identity, and are seeking to share their message on a broader scale.
SERVICE RATE & DURATION: Minimum 4 Month Investment - Begins at $3,500 retainer
SERVICE HOURS: 20 Standard service hours per month of service
SERVICE BREAKDOWN: Overview of services below
Service Scope Outline & Goal Setting detailing what to expect of monthly SMTPR services
Brand Review & Audience Survey to inform best publicity practices for your brand moving forward
Month to Month Brand Strategy for market positioning, including Brand Partnerships & Media Outreach
Partnership & Media Outreach for Brand collaborations and Media features that will benefit your business
SERVICE COMMUNICATION: How you can reach us
Consistent email updates
Bi-weekly Touch base meetings
Monthly Progress Report & Outreach List
CONTENT MARKETING SERVICES
CONTENT PACKAGES
A great and growing brand thrives off of consistent, purposeful content! We’ve helped our clients to grow from the inside out through measurable and meaningful content for their audience. Check out our Content Marketing packages below to increase your Brand’s exposure while also saving time.
MONTHLY PACKAGES: Service hours consider SEO research, content upload & editing time
5 Service Hours | Web SEO & Upload Management: $750 per month
5 Service Hours | Email/SMS Marketing Design, SEO Subject Line & Management: $750 per month
5 Service Hours | SEO Blog Posts: $750 per post (250-500 Words)
10 Service Hours| Web & Email/SMS Management: $2,000 per month
SERVICE DURATION: Minimum 4 month investment
SERVICE BREAKDOWN: Service offerings listed below
Monthly content calendar according to the package(s) selected
Branded design template
SEO based copy and brand messaging
SERVICE COMMUNICATION: For the duration of services
Monthly analytical report on web and/or newsletter views
Monthly Touch base meetings (included in service hours)
Weekly email updates
Creative Direction & Project Management
SMTPR will work with you to ideate, plan, and direct the seen and unseen logistics behind your content campaign, product launch and more. Think of us as project managers that will see your creative ideas through.
CREATIVE DIRECTION & PROJECT MANAGEMENT: $1,500 Flat rate + $150/Hr on set (when applicable)
SERVICE HOURS: 10 Service hours per project
SERVICE INCLUDES:
Project Scope Outline with budget, deliverables and due dates
Project Management & scheduling
Creative Logistics Plan including: Moodboard, Prop List, Production Timeline, and Day of schedule
Management of Production (Photographer etc.), Models & Creative Team
On-Set assistance (hourly rate applies)
Wardrobe & styling as needed (additional fee may apply)
*Service specifics are detailed based on the client
COMMUNICATION: For the duration of services
Weekly email and/or virtual touch base calls leading up to the project
Exit report with overview of the completed project
Frequently Asked Questions
“What is the difference between Branding & PR?”
Branding makes up the authentic values, messaging and visual identity of your business. PR shares that identity strategically to grow the visibility of your brand among its target audience.
“Is PR still relevant? Do I need that and social media?"
Spoiler alert: In PR there are no guarantees. The truth is, Public Relations is as relevant to your brand as your desire to grow in reach and visibility. The results aren’t as linear as investing in a digital Ad. Although Social Media on its’ own is not an effective publicity strategy, it can be enhanced by an intentional PR strategy. A multifaceted approach could be the next step in reaching your brand’s visibility goals and maintaining its impact for the future.
Ps. Did you know that you need media coverage to earn a Blue check on Instagram?
“What exactly is a Creative Director?”
Creative Directors play many roles in bringing a brand’s vision to life, but their primary role is managerial. At SMTPR we ensure all creative aspects of a project have been considered. When guiding an idea from thought to completion, the Creative Director has a hand in it all.