WHAT WE DO
“Branding Tells Your Story, PR Amplifies It.”
At SMTPR we understand the difference between Branding and PR! For starters, Branding tells the message (story) behind your business, while PR amplifies (spreads/heightens) the reach of that story to your desired audience. Learn more about our structure and service offerings below.
BRAND STRATEGY & PUBLIC RELATIONS
Our Monthly Branding & PR Service is the next step to leveling up visibility and long term exposure for your brand. Intended for brands that are increasingly confident in their Brand identity, and are seeking to share their message on a broader scale.
SERVICE RATE & DURATION: Minimum 4 Month Investment
SERVICE HOURS: 10-20 Service hours per month based on your brand needs
SERVICE TYPES: Overview of services below
Service Scope Outline & Goal Setting detailing what to expect of monthly SMTPR services
Brand Review & Audience Survey to inform best publicity practices for your brand moving forward with SMTPR
Month to Month Brand Strategy for market positioning, including Brand Partnerships & Media Outreach
Partnership & Media Outreach for Brand collaborations and Media features that will benefit your business
SERVICE COMMUNICATION: How you can reach us
Consistent email updates
Bi-weekly Touch base meetings
Monthly Progress Report & Outreach List
CONTENT MARKETING
A great and growing brand thrives off of consistent, purposeful content! We’ve helped our clients to grow from the inside out through measurable and meaningful content for their audience. Check out our Content Marketing packages below to increase your Brand’s exposure while also saving time.
MONTHLY SERVICE HOURS: Service hours include SEO research, template design, content upload & editing time
5 Monthly Service Hours | Web SEO & Upload Management
5 Monthly Service Hours | Email & SMS Marketing
5 Monthly Service Hours | SEO Blog Posts
20 Monthly Service Hours| Web, SEO Blog, Email & SMS Marketing
SERVICE DURATION: Minimum 4 month investment
SERVICE BREAKDOWN: Service offerings listed below
Monthly content calendar according to the package(s) selected
Branded design template
SEO based copy and brand messaging
SERVICE COMMUNICATION: For the duration of services
Monthly analytical reports
Monthly Touch base meetings (included in service hours)
Weekly progress emails
CREATIVE DIRECTION & PROJECT MANAGEMENT
SMTPR will work with you to ideate, plan, and direct the seen and unseen logistics behind your content campaign, product launch and more. Think of us as project managers that will see your creative ideas through.
CREATIVE CONSULTATION: Rate & service type determined upon consultation
Frequently Asked Questions
“What is the difference between Branding & PR?”
Branding makes up the authentic values, messaging and visual identity of your business. PR amplifies that identity to grow the visibility of your brand strategically among its target audience.
“Is PR still relevant? Do I need that and social media?"
Spoiler alert: In PR there are no guarantees. The truth is, Public Relations is as relevant to your brand as your desire to grow in reach and visibility. The results aren’t as linear as investing in a digital Ad. Although Social Media on its’ own is not an effective publicity strategy, it can be enhanced by an intentional PR strategy. A multifaceted approach could be the next step in reaching your brand’s visibility goals and maintaining its impact for the future.
Ps. Did you know that you need media coverage to earn a Blue check on Instagram?
“What exactly is a Creative Director?”
Creative Directors play many roles in bringing a brand’s vision to life, but their primary role is managerial. At SMTPR we ensure all creative aspects of a project have been considered. When guiding an idea from thought to completion, the Creative Director has a hand in it all.